Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8:338.48 HUD | Available | UE22532 |
Table of contents:
Chapter 1: Today's Marketing Environment
Chapter 2: Understanding Today's Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: The Role of Customer Service in Marketing
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics
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