Normal view MARC view ISBD view

Marketing for tourism, hospitality & events / Simon Hudson, Louise Hudson

Main Author Hudson, Simon Coauthor Hudson, Louise Publication Thousand Oaks : SAGE, 2017 Description xii, 370 p. : il. ; 25 cm ISBN 978-1-47392-664-6 Topical name Turismo - Marketing CDU 658.8:338.48
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:338.48 HUD Available UE22532
Total holds: 0

Table of contents:

Chapter 1: Today's Marketing Environment
Chapter 2: Understanding Today's Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: The Role of Customer Service in Marketing
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics

There are no comments for this item.

Log in to your account to post a comment.