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The creative marketer / Simon Majaro

Main Author Majaro, Simon Publication Oxford : Butterworth-Heinemann , 1993 ISBN 0-7506-1708-X Abstract A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. Topical name Marketing
Criatividade
Inovação CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 MAJ 945 Available 945
Total holds: 0

A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points.

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