Universidade Europeia - catalog › Contents of Projeto de investigação

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A importância do design, do branding, e da cultura visual na criação de uma marca: criação da minha marca : branding, personalidade, identidade visual, comunicação e produto(s) / Mariana Mendonça Lopes Book Publication Lisboa : IADE-UE, 2019 Description 148 p. : il. ; 30 cm Availability Reference (1).

A ma®ca / Wally Olins ; trad. Miguel Ribeiro de Almeida Book Publication [Lisboa] : Verbo, imp. 2005 Description 270 p. : il. ; 24 cm Availability Available (3). Checked out (2).

A psicologia das cores : como actuam as cores sobre os sentimentos e a razão / Eva Heller ; trad. Sandra Margarida Moura da Cruz ; rev. Andreia Nunes de Almeida Book Publication Barcelona : Gustavo Gili, 2007 Description 309 p. : il. ; 24 cm Availability Available (1).

An introduction to visual culture / Nicholas Mirzoeff Book Publication London : Routledge, 2009 Description 321 p. : il. ; 24 cm Availability Available (1).

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Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity / Pedro Carvalho de Almeida Book Publication [S.l., s.n] : 2012 Description 154 p. : il. ; 21 cm Availability Available (1).

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Brand's identity and visual culture / Fernando Oliveira Article Analítico Communicating visually: the graphic design of the brand, p. 117-138 Availability Reference (1).

Branding : a gestão da marca / António Mendes ; coord. Rodrigo Cunha Book Publication Lisboa : Edições IADE, 2014 Description 316 p. : il. ; 24 cm Availability Available (6). Reference (4). Checked out (2).

Branding : brand strategy, design and implementation of corporate and product identity / Helen Vaid Book Publication London : Cassell illustrated, 2003 Description 192 p. : il. ; 24 cm Availability Available (1).

Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman Book Publication Cincinnati : How Books, 2013 Description 199 p. : il. ; 21 cm Availability Available (1).

Design de identidade e imagem corporativa : branding, história da marca, gestão de marca, identidade visual corporativa / Daniel Raposo ; prolog. Joan Costa, Vasco Branco, Francisco Providência Book Publication Castelo Branco : IPCB, 2008 Description 152 p. : il. ; 31 cm Availability Available (2). Reference (1).

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler Book Publication New Jersey : Wiley, 2012 Description X, 326 p. : il. ; 29 cm Availability Available (1).

Emotional branding : the new paradigm for connecting brands to people / Marc Gobé Book Publication New York : Allworth Press, 2001 Description 319 p. : il. ; 24 cm Availability Available (1).

Graphic design thinking : beyond brainstorming / ed. Ellen Lupton Book Publication New York, Maryland Institute College of Art : Princeton Architectural Press, 2011 Description 184 p. : il. ; 22 cm Availability Available (1).

No cover image available

O caso Brandymel : proposta de rebranding da identidade visual / Rita Freire de Campos Luís Book Publication Lisboa : IADE-UE, 2019 Description 97 p. : il. ; 30 cm Availability Reference (1).

O que é a cultura visual? / Armando Vilas Boas ; Edgar Rego Vilas Boas, il. Book Publication Porto : AVB, 2010 Description 132 p. Availability Available (3).

O que é o branding? / Matthew Healey ; trad. Jorge Pinheiro Book Publication Barcelona : Editorial Gustavo Gili, cop. 2009 Description 256 p. Availability Available (3).

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Relaunch : reviver marcas portuguesas desaparecidas no mercado / Teresa Dias Agudo Carriço de Carvalho Book Publication Lisboa : IADE-U, 2016 Description [20], 123 p. : il. ; 30 cm Availability Reference (1).

Ser designer / Armando Vilas Boas Book Publication Lisboa : AVB, 2011 Description 159 p. : il. ; 25 cm Availability Available (1).

The design of everyday things / Donald A. Norman Book Publication Cambridge : The MIT Press, cop. 2013 Description 347 p. : il. ; 23 cm Availability No copies available Checked out (1).

Wally Olins : the brand handbook Book Publication London : Thames & Hudson, 2008 Description 122 p. : il. ; 23 cm Availability Available (1).

	No cover image available A importância do design, do branding, e da cultura visual na criação de uma marca: criação da minha marca : branding, personalidade, identidade visual, comunicação e produto(s) / Mariana Mendonça Lopes Book Publication Lisboa : IADE-UE, 2019 Description 148 p. : il. ; 30 cm Availability Reference (1). Add to cart (remove)
	A ma®ca / Wally Olins ; trad. Miguel Ribeiro de Almeida Book Publication [Lisboa] : Verbo, imp. 2005 Description 270 p. : il. ; 24 cm Availability Available (3). Checked out (2). Add to cart (remove)
	A psicologia das cores : como actuam as cores sobre os sentimentos e a razão / Eva Heller ; trad. Sandra Margarida Moura da Cruz ; rev. Andreia Nunes de Almeida Book Publication Barcelona : Gustavo Gili, 2007 Description 309 p. : il. ; 24 cm Availability Available (1). Add to cart (remove)
	An introduction to visual culture / Nicholas Mirzoeff Book Publication London : Routledge, 2009 Description 321 p. : il. ; 24 cm Availability Available (1). Add to cart (remove)
	No cover image available Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity / Pedro Carvalho de Almeida Book Publication [S.l., s.n] : 2012 Description 154 p. : il. ; 21 cm Availability Available (1). Add to cart (remove)
	No cover image available Brand's identity and visual culture / Fernando Oliveira Article Analítico Communicating visually: the graphic design of the brand, p. 117-138 Availability Reference (1). Add to cart (remove)
	Branding : a gestão da marca / António Mendes ; coord. Rodrigo Cunha Book Publication Lisboa : Edições IADE, 2014 Description 316 p. : il. ; 24 cm Availability Available (6). Reference (4). Checked out (2). Add to cart (remove)
	Branding : brand strategy, design and implementation of corporate and product identity / Helen Vaid Book Publication London : Cassell illustrated, 2003 Description 192 p. : il. ; 24 cm Availability Available (1). Add to cart (remove)
	Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman Book Publication Cincinnati : How Books, 2013 Description 199 p. : il. ; 21 cm Availability Available (1). Add to cart (remove)
	Design de identidade e imagem corporativa : branding, história da marca, gestão de marca, identidade visual corporativa / Daniel Raposo ; prolog. Joan Costa, Vasco Branco, Francisco Providência Book Publication Castelo Branco : IPCB, 2008 Description 152 p. : il. ; 31 cm Availability Available (2). Reference (1). Add to cart (remove)
	Designing brand identity : an essential guide for the whole branding team / Alina Wheeler Book Publication New Jersey : Wiley, 2012 Description X, 326 p. : il. ; 29 cm Availability Available (1). Add to cart (remove)
	Emotional branding : the new paradigm for connecting brands to people / Marc Gobé Book Publication New York : Allworth Press, 2001 Description 319 p. : il. ; 24 cm Availability Available (1). Add to cart (remove)
	Graphic design thinking : beyond brainstorming / ed. Ellen Lupton Book Publication New York, Maryland Institute College of Art : Princeton Architectural Press, 2011 Description 184 p. : il. ; 22 cm Availability Available (1). Add to cart (remove)
	No cover image available O caso Brandymel : proposta de rebranding da identidade visual / Rita Freire de Campos Luís Book Publication Lisboa : IADE-UE, 2019 Description 97 p. : il. ; 30 cm Availability Reference (1). Add to cart (remove)
	O que é a cultura visual? / Armando Vilas Boas ; Edgar Rego Vilas Boas, il. Book Publication Porto : AVB, 2010 Description 132 p. Availability Available (3). Add to cart (remove)
	O que é o branding? / Matthew Healey ; trad. Jorge Pinheiro Book Publication Barcelona : Editorial Gustavo Gili, cop. 2009 Description 256 p. Availability Available (3). Add to cart (remove)
	No cover image available Relaunch : reviver marcas portuguesas desaparecidas no mercado / Teresa Dias Agudo Carriço de Carvalho Book Publication Lisboa : IADE-U, 2016 Description [20], 123 p. : il. ; 30 cm Availability Reference (1). Add to cart (remove)
	Ser designer / Armando Vilas Boas Book Publication Lisboa : AVB, 2011 Description 159 p. : il. ; 25 cm Availability Available (1). Add to cart (remove)
	The design of everyday things / Donald A. Norman Book Publication Cambridge : The MIT Press, cop. 2013 Description 347 p. : il. ; 23 cm Availability No copies available Checked out (1). Add to cart (remove)
	Wally Olins : the brand handbook Book Publication London : Thames & Hudson, 2008 Description 122 p. : il. ; 23 cm Availability Available (1). Add to cart (remove)