Morse, Stephen, 1924-
Successful product management : a guide to strategy, planning and development / Stephen Morse
Successful product management : a guide to strategy, planning and development / Stephen Morse
. - 2nd ed.
. - London : Kogan Page, 1998
. - 150 p.
. - (Marketing in action series
. - 0749427027
Marketing /
Produtos /
Novo produto - Lançamento /
Marcas /
658.8 /
658.62 MOR (Biblioteca IPAM Lisboa) - 5538
