Kotler, Philip, 1931-
Marketing management / Philip Kotler
Marketing management / Philip Kotler
. - 10th ed.
. - New Jersey : Prentice Hall, 2000
. - XXXII, 718 p.
. - (The Prentice-Hall series in marketing
. - 0-13-012217-3
Marketing /
Marketing - Gestão /
658.8 /
658.8 KOT 3386 (Biblioteca IPAM Porto) - 3386
