Lancaster, Geoff
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford
. - 4th ed.
. - Berkshire : McGraw-Hill, 2002
. - XI, 549 p.
. - 0077098609
Marketing /
Marketing - Gestão /
Estudo de casos /
/
658.8 LAN 3468 (Biblioteca IPAM Porto) - 3468
