Bernhardt, Kenneth L.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
. - 7th ed.
. - Chicago : Irwin, 1997
. - XIV, 665 p.
. - (The Irwin series in marketing
. - 0-256-20464-0
Marketing /
Caso - Estudo /
Marketing - Gestão /
658.8 /
658.8 BER 2363 (Biblioteca IPAM Porto) - 2363