Dyer, Robert F.
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman
. - New York : Prentice Hall, 1991
. - XIII, 368 p.
. - 0-13-035262-4
Marketing /
Marketing - Gestão /
658.8 /
658.8 DYE 932 (Biblioteca IPAM Porto) - 932
