Clancy, Kevin J. Marketing myths that are killing business : The cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman

Marketing myths that are killing business : The cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman . - New York : McGraw-Hill, 1995 . - XXXV, 308 p. . - 0-07-011361-0

Marketing / Marketing - Gestão /

658.8 /

658.8 CLA 2065 (Biblioteca IPAM Porto) - 2065