Churchill Jr., Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter
Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter
. - 2nd ed.
. - Boston : Irwin McGraw-Hill, 1998
. - XXIV, 630 p.
. - (The Irwin series in marketing
. - 0-256-22877-9
Marketing /
Marketing - Gestão /
658.8 /
658.8 CHU 2748 (Biblioteca IPAM Porto) - 2748