Helfer, Jean-Pierre
Marketing / J. P. Helfer, J. Orsoni
Marketing / J. P. Helfer, J. Orsoni
. - Paris : Vuibert, cop. 1988
. - 590 p.
. - (Vuibert Gestion
. - 2-7117-7636-0
Marketing /
Marketing - Gestão /
658.8 /
658.8 STA (Biblioteca IADE-UE) - IA2417
658.8 HEL 963 (Biblioteca IPAM Porto) - 963