Boyd, Harper W.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché
. - 3rd ed.
. - Boston : McGraw-Hill, 1998
. - XXII, 547 p.
. - (McGraw-Hill series in marketing
. - 0-07-115429-9
Marketing /
Marketing - Gestão /
658.8 /
658.8 BOY 2115 (Biblioteca IPAM Porto) - 2115
