Bennett, Peter D.
Marketing / Peter D. Bennett ; Robert P. Lamm, Robert A. Fry, colab.
Marketing / Peter D. Bennett ; Robert P. Lamm, Robert A. Fry, colab.
. - New York : McGraw-Hill, 1988
. - XXVII, 763 p.
. - (McGraw-Hill Series in Marketing
. - 0-07-100400-9
Marketing /
Marketing - Gestão /
658.8 /
658.8 BEN 938 (Biblioteca IPAM Porto) - 938
