Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
. - 8th ed.
. - New Jersey : Prentice Hall, 1995
. - xii, 612 p.
. - 0205159885
Marketing /
Marketing - Gestão /
658.8 /
658.8 MAR 1978 (Biblioteca IPAM Porto) - 1978
658.8 MAR 4437 (Biblioteca IPAM Lisboa) - 4437
