McAuley, Andrew International Marketing : Consuming Globally, Thinking Locally / Andrew McAuley

International Marketing : Consuming Globally, Thinking Locally / Andrew McAuley . - New York : Wiley, 2001 . - X, 337p. . - 0471897442

marketing internacional / globalização /

658.8 /

658.8 [I] MCA 3165 (Biblioteca IPAM Porto) - 3165