McAuley, Andrew
International Marketing : Consuming Globally, Thinking Locally / Andrew McAuley
International Marketing : Consuming Globally, Thinking Locally / Andrew McAuley
. - New York : Wiley, 2001
. - X, 337p.
. - 0471897442
marketing internacional /
globalização /
658.8 /
658.8 [I] MCA 3165 (Biblioteca IPAM Porto) - 3165