Keegan, Warren J. Global marketing management / Warren J. Keegan

Global marketing management / Warren J. Keegan . - 7th ed . - New Jersey : Prentice Hall, cop. 2002 . - XXV, 617 p. . - 0130332712

marketing internacional /

658.8 /

658.8 [I] KEE 3253 (Biblioteca IPAM Porto) - 3253