Keegan, Warren J.
Global marketing management / Warren J. Keegan
Global marketing management / Warren J. Keegan
. - 7th ed
. - New Jersey : Prentice Hall, cop. 2002
. - XXV, 617 p.
. - 0130332712
marketing internacional /
658.8 /
658.8 [I] KEE 3253 (Biblioteca IPAM Porto) - 3253