Stremersch, Stefan
Marketing of the life sciences : a new framework and research agenda for a nascent field / Stefan Stremersch, Walter Van Dyck
Marketing of the life sciences : a new framework and research agenda for a nascent field / Stefan Stremersch, Walter Van Dyck
In: Journal of marketing. - 4 (July 2009), vol. 73. - p. 4-30
Marketing /
Investigação científica /
Biotecnologia /
Aconselhamento médico /
Vendas /
Produtos farmacêuticos /
/
REM-9 (Biblioteca IADE-UE) -
