Gummesson, Evert, 1936-
Total relationship marketing / Evert Gummesson
Total relationship marketing / Evert Gummesson
. - 3rd ed
. - London : Routledge, 2012
. - XIV, 376 p. 25 cm
. - 9780750686334
Marketing /
Marketing relacional /
Marketing - Gestão /
658.8 /
658.8[R] GUM(A) (Biblioteca IADE-UE) - IA12478
