Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham
International marketing / Philip R. Cateora, John L. Graham
. - 13th ed.
. - New York : McGraw-Hill, cop. 2007
. - xxxii, 702 p. : il. 28 cm
. - 978-0-07-110594-1
Marketing internacional /
658.8 /
658.8:339.5 GRA (Biblioteca Universidade Europeia (QBN)) - UE22185
