Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra
Marketing research : an applied orientation / Naresh K. Malhotra
. - 7th ed.
. - Harlow : Pearson Education, cop. 2020
. - 882 p. : il. 28 cm
. - 9781292265636
Marketing - Pesquisa /
658.8.012.1 /
658.8.012.1 MLH (Biblioteca IPAM Lisboa) - 9840
