Lamb, Charles W.
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel
. - 13th ed.
. - Boston : Cengage, 2021
. - vii, 410 p.
. - 9780357127810
Marketing /
Marketing - Gestão /
658.8 /
658.8 LAM 11150 (Biblioteca IPAM Porto) - 11150
