Hooley, Graham J.
Competitive positioning : the key to market success / Graham Hooley, John Sauders
Competitive positioning : the key to market success / Graham Hooley, John Sauders
. - New York : Prentice Hall, 1993
. - 260 p.
. - 0-13-155599-5
Marketing - Marketing estratégico - Posicionamento /
658.8 /
658.8 HOO (Biblioteca Universidade Europeia (QBN)) - UE11437
