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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

Main Author Kerin, Roger A. Coauthor Peterson, Robert A. Edition 6th ed. Publication Needham Heights : Allyn and Bacon, 1993 Description 720 p. : il. ; 26 cm ISBN 0205142427 Topical name Marketing - Marketing estratégico CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 KERI Available UE12400
Total holds: 0

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