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Ethics in Social Marketing ; Alan R. Andreasen, ed. ; William A. Smith... [et al.], colab.

Secondary Author Andreasen, Alan R.
Smith, William A.
Rothschild, Michael L.
Brenkert, George G.
Davidson, D. Kirk
Novelli, William D. Publication Washington, D.C. : Georgetown University Press, 2001 Description IX, 212 p. ISBN 0878408207 Abstract Índice: One : Ethics and the social marketer: A framework for practitioners; Two : Ethical Considerations in the use of marketing for the management of public health and social issues; Three : The ethics of international social marketing; Four : Social Marketing as business strategy: The ethical dimension; Five : Alliances and ethics in social marketing; Six : Social marketing contracts: Applying integrative social contracts theory to ethical issues in social marketing; Seven : Marketing ethics to social marketers: a segmented approach; Eight : Teaching and modeling ethics in social marketing.
 Resumo: An introduction to the moral and ethical challenges of social-marketing campaigns. The 10 contributors draw on their professional experience to set forth a range of problems and offer frameworks for their resolution, focusing on such complex issues as professional ethical codes. Topical name Psicologia
Ética
Marketing social CDU 658.8:316.3
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8:316.3 ETH 3547 Available 3547
Total holds: 0

Índice: One : Ethics and the social marketer: A framework for practitioners; Two : Ethical Considerations in the use of marketing for the management of public health and social issues; Three : The ethics of international social marketing; Four : Social Marketing as business strategy: The ethical dimension; Five : Alliances and ethics in social marketing; Six : Social marketing contracts: Applying integrative social contracts theory to ethical issues in social marketing; Seven : Marketing ethics to social marketers: a segmented approach; Eight : Teaching and modeling ethics in social marketing.

Resumo: An introduction to the moral and ethical challenges of social-marketing campaigns. The 10 contributors draw on their professional experience to set forth a range of problems and offer frameworks for their resolution, focusing on such complex issues as professional ethical codes.

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