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Principles of marketing / Philip Kotler... [et al.]

Main Author Kotler, Philip, 1931- Coauthor Armstrong, Gary
Saunders, John
Wong, Veronica Edition 2nd ed. Publication New Jersey : Prentice Hall, 1996 Description XXIII, 1031 p. ISBN 0132622548 Abstract This second european edition provides significant improvements in content and structure, illustrative examples and case material, pedagogical features and text design Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 KOT 2811 Depósito 2811
Total holds: 0

This second european edition provides significant improvements in content and structure, illustrative examples and case material, pedagogical features and text design

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