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Principles of marketing / Philip Kotler, Gary Armstrong

Main Author Kotler, Philip, 1931- Coauthor Armstrong, Gary Edition 8th ed. Publication New Jersey : Prentice Hall, 2001 Description XXXI, 785 p. + 1 CD-ROM ISBN 0130263125 Abstract This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals Topical name Marketing
Marketing - Gestão CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 KOT 3387 Available 3387
Total holds: 0

This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals

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