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Perspectives on marketing management / Michael Baker

Secondary Author Baker, Michael J. Publication Chichester : John Wiley Sons Description 4 v. ISBN 0-471-92858-5 (vol.1)
0-471-93183-7 (vol.2)
0-471-93827-0 (vol.3)
0-471-94317-7 (vol.4)
Contents note vol.1: 1991. - XV, 287 p. vol.2: 1992. - XVII, 395 p. vol.3: 1993. - XXV, 429 p. vol.4: 1994. - XIV, 324 p Abstract Índice: Vol. I: Chap. 1 – The contribution of marketing to competitive success; Chap. 2 – Putting the management into marketing management; Chap. 3 – Pricing: Theory and evidence – a literature review; Chap. 4 – Product policy: Perspective on success; Chap. 5 – Managing the mix in Europe.
Vol. II: Part I : Chap. 1 – Strategy concepts and marketing: a synthesis; Chap. 2 – Strategic marketing planning: A state- of – the –art Review; Chap. 3 – The marketing audit; Chap. 4 – Strategic information management in practice for marketing; Chap. 5 – Marketing research in practice: Some case histories; Chap. 6 – Global Marketing; Chap. 7 – The effectiveness of marketing implementation: functional managers’ view of practices in their firm; Chap. 8 – Marketing strategy and the marketing mix in financial services. Part II : Chap. 9 – The role of total quality management in the creation of market responsive organization; Chap. 10 – The role of design and marketing management in culture of innovation; Chap. 11 – Women as consumer product managers in France; Chap. 12 – Product characteristics used by management in new product development versus those used by the consumer in making a choice; Chap. 13 – The importance of brand names in industrial markets; Chap 14 – Consumers’ Involvement in brands and products categories; Chap. 15 – Positive aspects of negativity: The case of Perrier; Chap. 16 – A review of customer care and customer service.
Vol. III: Part I: Chap. 1 – Managing cross border mergers and acquisitions in Europe; Chap. 2 – The general trading company in EC, Development, perceived roles and strategic orientation: An exploratory research; Chap. 3 – Co-operative strategies and buying alliances in European Retailing: The role of European Retail Alliance; Chap. 4 – Logistics strategy – dimensions and determinants; Chap. 5 – The European community and environmentalism – The impact of EC Environmental policies upon the marketing function; Chap. 6 – Determinants of export marketing research usage: Testing some hypotheses on UK Exporters. Part II: Chap. 7 – The marketing management discourse: What’s New since the 1960s?; Chap. 8 – Using strategic typologies in research: methodological problems and approaches; Chap. 9 – Strategic Archetypes in Nascent Technology sectors; Chap. 10 – The concept of Key success factors: Theory and method; Chap. 12 – The effect of Customization and customer contact on the factors determining success and failure of new industrial services; Chap. 13 – The reference price concept in consumer behavior; Chap. 14 – The impact of product quality improvements on markets share and net profit in industrial markets; Chap. 15 – Using time in strategic Marketing; Chap. 16 – Strategic marketing and environmental task: essential roles and responsibilities; Chap. 17 – Towards Flexible anticipation: The challenge of project marketing; Chap. 18 – The influence triangle: a new methodology for identifying the influence process in family buying decisions.
Vol. IV: Chap. 1 – “Greening” the marketing mix: a review of the literature and an Agenda for future research; Chap. 2 – Environment – impacting consumer behavior: a framework for social marketing and demarcating; Chap. 3 – Green, ethical and charitable: another marketing ploy or a new marketing Era; Chap. 4 – Marketing and Postmodernism: Opportunity or Aproria ?; Chap. 5 – The role of Fashion and design in a Postmodern Society: What Challenges for firms?; Chap. 6 – Capitalism against capitalism: Political and Economic implications of Marketing practice in Europe; Chap. 7 – Contribution of the Experiential model to the analysis of behavior in the cultural field: a conceptual and methodological approach; Chap. 8 – Marketing Orientation: How to grasp the phenomenon; Chap. 9 – Reconceptualising the Marketing mix; Chap. 10 – Total quality management; Chap. 11 – Developments in distribution channels for industrial goods; Chap. 12 – Modifying the power balance in a high-stakes industrial relationship; Chap. 13 – Perceived quality in industrial buying: A conceptual approach; Chap. 14 – Confrontation versus Adaptation: The Japanese Challenge.
Resumo: This series of annual volumes provides an authoritative and topical view of key developments in marketing, drawing on the knowledge and experience of contributors (both academics and practitioners) from all over the world.
Topical name Marketing
Marketing - Gestão
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 BAK 2250 Available 2250
Book Biblioteca IPAM Porto
658.8 BAK 2252 Available 2252
Book Biblioteca IPAM Porto
658.8 BAK 2307 Available 2307
Book Biblioteca IPAM Porto
658.8 BAK 2251 Available 2251
Total holds: 0

vol.1: 1991. - XV, 287 p. vol.2: 1992. - XVII, 395 p. vol.3: 1993. - XXV, 429 p. vol.4: 1994. - XIV, 324 p.

Índice: Vol. I: Chap. 1 – The contribution of marketing to competitive success; Chap. 2 – Putting the management into marketing management; Chap. 3 – Pricing: Theory and evidence – a literature review; Chap. 4 – Product policy: Perspective on success; Chap. 5 – Managing the mix in Europe.

Vol. II: Part I : Chap. 1 – Strategy concepts and marketing: a synthesis; Chap. 2 – Strategic marketing planning: A state- of – the –art Review; Chap. 3 – The marketing audit; Chap. 4 – Strategic information management in practice for marketing; Chap. 5 – Marketing research in practice: Some case histories; Chap. 6 – Global Marketing; Chap. 7 – The effectiveness of marketing implementation: functional managers’ view of practices in their firm; Chap. 8 – Marketing strategy and the marketing mix in financial services. Part II : Chap. 9 – The role of total quality management in the creation of market responsive organization; Chap. 10 – The role of design and marketing management in culture of innovation; Chap. 11 – Women as consumer product managers in France; Chap. 12 – Product characteristics used by management in new product development versus those used by the consumer in making a choice; Chap. 13 – The importance of brand names in industrial markets; Chap 14 – Consumers’ Involvement in brands and products categories; Chap. 15 – Positive aspects of negativity: The case of Perrier; Chap. 16 – A review of customer care and customer service.

Vol. III: Part I: Chap. 1 – Managing cross border mergers and acquisitions in Europe; Chap. 2 – The general trading company in EC, Development, perceived roles and strategic orientation: An exploratory research; Chap. 3 – Co-operative strategies and buying alliances in European Retailing: The role of European Retail Alliance; Chap. 4 – Logistics strategy – dimensions and determinants; Chap. 5 – The European community and environmentalism – The impact of EC Environmental policies upon the marketing function; Chap. 6 – Determinants of export marketing research usage: Testing some hypotheses on UK Exporters. Part II: Chap. 7 – The marketing management discourse: What’s New since the 1960s?; Chap. 8 – Using strategic typologies in research: methodological problems and approaches; Chap. 9 – Strategic Archetypes in Nascent Technology sectors; Chap. 10 – The concept of Key success factors: Theory and method; Chap. 12 – The effect of Customization and customer contact on the factors determining success and failure of new industrial services; Chap. 13 – The reference price concept in consumer behavior; Chap. 14 – The impact of product quality improvements on markets share and net profit in industrial markets; Chap. 15 – Using time in strategic Marketing; Chap. 16 – Strategic marketing and environmental task: essential roles and responsibilities; Chap. 17 – Towards Flexible anticipation: The challenge of project marketing; Chap. 18 – The influence triangle: a new methodology for identifying the influence process in family buying decisions.

Vol. IV: Chap. 1 – “Greening” the marketing mix: a review of the literature and an Agenda for future research; Chap. 2 – Environment – impacting consumer behavior: a framework for social marketing and demarcating; Chap. 3 – Green, ethical and charitable: another marketing ploy or a new marketing Era; Chap. 4 – Marketing and Postmodernism: Opportunity or Aproria ?; Chap. 5 – The role of Fashion and design in a Postmodern Society: What Challenges for firms?; Chap. 6 – Capitalism against capitalism: Political and Economic implications of Marketing practice in Europe; Chap. 7 – Contribution of the Experiential model to the analysis of behavior in the cultural field: a conceptual and methodological approach; Chap. 8 – Marketing Orientation: How to grasp the phenomenon; Chap. 9 – Reconceptualising the Marketing mix; Chap. 10 – Total quality management; Chap. 11 – Developments in distribution channels for industrial goods; Chap. 12 – Modifying the power balance in a high-stakes industrial relationship; Chap. 13 – Perceived quality in industrial buying: A conceptual approach; Chap. 14 – Confrontation versus Adaptation: The Japanese Challenge.

Resumo: This series of annual volumes provides an authoritative and topical view of key developments in marketing, drawing on the knowledge and experience of contributors (both academics and practitioners) from all over the world.

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