Catálogo bibliográfico
Bibliographic catalog
Business model generation : a handbook for visionaries, game changers, and challengers / Alexander Osterwalder, Yves Pigneur ; ed. Tim Clark
Main Author Osterwalder, Alexander Coauthor Pigneur, Yves Secondary Author Clark, Tim, 1956- Publication Hoboken, NJ : Wiley, cop. 2010 Description 276 p. : il. ; 19x24 cm ISBN 9780470876411 Topical name GestãoNegócios - Plano
Empreendedorismo
Internacionalização empresarial CDU 658.012.2
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Book | Biblioteca IADE-UE | 658:005.51 OST | Available | IA12608 | ||
| Book | Biblioteca Universidade Europeia (QBN) | 658.012.2 OST | Available | 9794 | ||
| Book | Biblioteca IPAM Porto | 658:005.51 OST 10089 | Available | 10089 | ||
| Book | Biblioteca Universidade Europeia (Lispólis) | 658.012.2 OST | Available | UE22701 |
Total holds: 0
Table of contents
1 Canvas
Definition of a Business Model
The 9 Building Blocks
The Business Model Canvas
2 Patterns
Unbundling Business Models
The Long Tail
Multi-Sided Platforms
FREE as a Business Model
Open Business Models
3 Design
Customer Insights
Ideation
Visual Thinking
Prototyping
Storytelling
Scenarios
4 Strategy
Business Model Environment
Evaluating Business Models
Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
5 Process
Business Model Design Process
Outlook
Afterword
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