Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

The essence of services marketing / Adrian Payne

Main Author Payne, Adrian Publication New York : Prentice Hall, cop. 1993 Description X, 253 p. Series The essence of management series ISBN 013284852X Abstract Índice: 1- The nature of services marketing; 2- Services marketing and relationship marketing; 3- Developing an effective service mission; 4- Services market segmentation; 5- Positioning and differentiation of services; the services marketing mix; 7- Marketing plans for services;8- the customer-focused service organization.
 Resumo: Is an invaluable reference source for managers on short courses; for MBA and other students who want to get to heart of the subject quickly. Topical name Serviços - Marketing CDU 658.8:338.46
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8:338.46 PAY 1577 Available 1577
Book Biblioteca IPAM Porto
658.8:338.46 PAY 2821 Depósito 2821
Total holds: 0

Índice: 1- The nature of services marketing; 2- Services marketing and relationship marketing; 3- Developing an effective service mission; 4- Services market segmentation; 5- Positioning and differentiation of services; the services marketing mix; 7- Marketing plans for services;8- the customer-focused service organization.

Resumo: Is an invaluable reference source for managers on short courses; for MBA and other students who want to get to heart of the subject quickly.

There are no comments for this item.

Log in to your account to post a comment.