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Selling and sales management / David Jobber, Geoff Lancaster

Main Author Jobber, David, 1947- Coauthor Lancaster, Geoffrey, 1938- Edition 7th ed. Publication Harlow : Prentice Hall, 2006 Description XXI, 526 p. ISBN 0273695797 Abstract Resumo: Selling and Sales Management 7th Edition, is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management. Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI
 Índice: Part 1 - Sales perspective; Part 2 - Sales environment ; Part 3 - Sales technique; Part 4 - Sales management; Part 5 - Sales control Topical name vendas - estratégia
vendas - marketing
vendas - administração CDU 658.81
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.81 JOB 10099 Available 10099
Total holds: 0

Resumo: Selling and Sales Management 7th Edition, is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management. Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI

Índice: Part 1 - Sales perspective; Part 2 - Sales environment ; Part 3 - Sales technique; Part 4 - Sales management; Part 5 - Sales control

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