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International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr

Main Author Albaum, Gerald Coauthor Strandskov, Jesper
Duerr, Edwin Edition 4th ed. Publication Harlow : Financial Times-Prentice Hall , 2002 Description XVI, 673 p. ISBN 0273655213 Abstract Índice: 1- International marketing and exporting; 2- Bases of international marketing; 3- The international environment; 4- Export market selection: definition and strategies; 5- Information for international market(ing) decisions; 6- Market entry strategies; 7- Export entry modes; 8- Nonexport entry modes; 9- Product decisions; 10- Pricing decisions; 10- Pricing decisions; 11- Financing and methods of payment; 12- Promotion and marketing communication; 13- The export order and physical distribution; 14- Organization of international marketing activities Topical name marketing internacional CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [I] ALB 3250 Available 3250
Total holds: 0

Índice: 1- International marketing and exporting; 2- Bases of international marketing; 3- The international environment; 4- Export market selection: definition and strategies; 5- Information for international market(ing) decisions; 6- Market entry strategies; 7- Export entry modes; 8- Nonexport entry modes; 9- Product decisions; 10- Pricing decisions; 10- Pricing decisions; 11- Financing and methods of payment; 12- Promotion and marketing communication; 13- The export order and physical distribution; 14- Organization of international marketing activities

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