Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8 LIL 9227 | Available | 9227 |
Contents
1. The marketing engineering approach
2. Customer value assessment and valuing customers
3. Segmentation and targeting
4. Positioning
5. Forecasting
6. New product and service design
7. The marketing mix
8. Harvesting value from marketing engineering
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