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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel

Main Author Blackweel, Roger D. Coauthor Miniard, Paul W.
Engel, James F. Edition 9th ed. Publication Fort Worth : Harcourt College Publishers, cop. 2001 Description xix, 570 p. : il. ; 29 cm ISBN 0030211085 Topical name Consumo - Psicologia
Consumidor - Comportamento CDU 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
366.1 BLA 7647 Available 7647
Total holds: 0

Contents

Part I - Introduction to consumer behavior
Part II - Consumer decision making
Part III - Individual determinants of consumer behavior
Part IV - Environmental influences on consumer behavior
Part V - Influencing consumer behavior

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