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Marketing / Courtland L. Bovée, John V. Thill

Main Author Bovée, Courtland L. Coauthor Thill, John V. Publication New York : McGraw-Hill, 1992 Description XXXI, 761 p. Series McGraw-Hill series in marketing ISBN 0-07-112545-0 Abstract Um livro que aborda o marketing e todas as suas componentes.
 Índice: Part 1: Understanding marketing today; Part 2: Marketing planning and information; part 3: Buyer behavior and market segmentation; Part 4: Product strategy; Part 5: Pricing strategy; Part 6: Distribution strategy; Part 7: Promotional strategy; Part 8: Marketing management and selected applications. Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 BOV 912 Depósito 912
Total holds: 0

Um livro que aborda o marketing e todas as suas componentes.

Índice: Part 1: Understanding marketing today; Part 2: Marketing planning and information; part 3: Buyer behavior and market segmentation; Part 4: Product strategy; Part 5: Pricing strategy; Part 6: Distribution strategy; Part 7: Promotional strategy; Part 8: Marketing management and selected applications.

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