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The psychology of consumer behavior / Brian Mullen, Craig Johnson

Main Author Mullen, Brian Coauthor Johnson, Craig Publication New Jersey : Lawrence Erlbaum Associates, 1990 Description XII, 217 p. ISBN 0898598575 Abstract Índice: 1. Introduction; 2. Perception; 3. Cognition and memory; 4. Cognition and persuasion; 5.Learning; 6. Emotion; 7. Motivation; 8. Intention and behavior; 9. Behavioral feedback and product life cycle; 10. The social context; 11. The cultural context; 12. Sales interactions; 13. Applications nonprofit settings
 Resumo: This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace. Topical name Consumo
Psicologia
Consumidor - Comportamento CDU 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
366.1 MUL 3436 Available 3436
Book Biblioteca IPAM Porto
366.1 MUL 6559 Available 6559
Total holds: 0

Índice: 1. Introduction; 2. Perception; 3. Cognition and memory; 4. Cognition and persuasion; 5.Learning; 6. Emotion; 7. Motivation; 8. Intention and behavior; 9. Behavioral feedback and product life cycle; 10. The social context; 11. The cultural context; 12. Sales interactions; 13. Applications nonprofit settings

Resumo: This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

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