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The co-marketing solution

Main Author Clark, Shawn Publication Chicago : NTC Business Books, 2000 Description 210 p. ISBN 0-658-00006-3 Abstract Em estilo antigo co-op publicidade é a "grande oferta de dinheiro", um problema de bilhões de dólares. Co-marketing, uma técnica muito mais eficaz em canalizar mensagens de branding para o usuário final. (A campanha "Intel Inside" é um exemplo.)
Contents: 1. The great cash giveaway; 2. The importance of branding; 3. Co-op Begins to Spread its wings; 4. A srtategic approach; 5. Valuable learning from research; 6. The power of fact-based selling; 7. Co-marketing and category killers; 8. Determining your coals and partners expectations for the co-marketing plan; 9. Setting up your co-marketing plan; 10. Carrying out your co-marketing plan; 11. Maintaining your co-marketing plan.
Topical name marketing
Marketing
Marketing - Gestão
CDU 658.8
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Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 CLA 6790 Available 727 6790
Total holds: 0

Em estilo antigo co-op publicidade é a "grande oferta de dinheiro", um problema de bilhões de dólares. Co-marketing, uma técnica muito mais eficaz em canalizar mensagens de branding para o usuário final. (A campanha "Intel Inside" é um exemplo.)

Contents: 1. The great cash giveaway; 2. The importance of branding; 3. Co-op Begins to Spread its wings; 4. A srtategic approach; 5. Valuable learning from research; 6. The power of fact-based selling; 7. Co-marketing and category killers; 8. Determining your coals and partners expectations for the co-marketing plan; 9. Setting up your co-marketing plan; 10. Carrying out your co-marketing plan; 11. Maintaining your co-marketing plan.

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