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Administração de marketing : análise, planejamento e controle / Philip Kotler ; Meyer Stilman, Danilo A. Nogueira, Roberto Simões, trad.

Main Author Kotler, Philip, 1931- Secondary Author Stilman, Meyer
Nogueira, Danilo A.
Simões, Roberto
Publication São Paulo : Atlas, 1988 Description 3 vols. Contents note vol. 1: 1-361 p. vol. 2: 62-775 p. vol. 3: 776-1156 p Topical name Marketing
Marketing - Gestão
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 KOT 6065 - Vol. 1 Depósito 6065
Book Biblioteca IPAM Porto
658.8 KOT 6066 - Vol. 2 Depósito 6066
Book Biblioteca IPAM Porto
658.8 KOT 6067 - Vol. 3 Depósito 6067
Total holds: 0

Tít. orig.: Marketing management: analysis, planning and control

vol. 1: 1-361 p. vol. 2: 62-775 p. vol. 3: 776-1156 p.

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