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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata

Main Author Kotler, Philip, 1931- Secondary Author Barata, Saul Publication Lisboa : Presença, 2000 Description 279 p. : il. ; 23 cm Series Novos Gestores , 7 ISBN 972232585X Topical name Marketing
Marketing - Gestão
Marketing estratégico CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 XXI Available IA14849
Book Biblioteca IPAM Porto
658.8 KOT 2733 Available 2733
Total holds: 0

Tít. orig.: How to create, win and dominate markets

Índice

1ª Parte: Marketing estratégico
2ª Parte: Marketing táctico
3ª Parte: Marketing administrativo
4ª Parte: Marketing em transformação

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