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Ten deadly marketing sins : signs and solutions / Philip Kotler

Main Author Kotler, Philip, 1931- Publication New Jersey : John Wiley and Sons, Inc., 2004 Description VIII, 152 p. ISBN 0-471-65022-6 Abstract Resumo: Este livro mostra-nos a forma como os comerciantes se devem moldar para tornar o seu negócio eficiente. Esta obra é um guia que demonstra que podemos ter retorno do investimento que fazemos no marketing para a nossa organização.
 Índice: Capítulo 1 - Your company is not sufficiently market focused and customer driven; Capítulo 2 - Your company does not fully understand its target customers; Capítulo 3 - Your company needs to better define and monitor its competitors; Capítulo 4 - Your company has not properly managed its relationships with its stakeholders; Capítulo 5 - Your company is not good at finding new opportunities; Capítulo 6 - Your company's marketing planning process is deficient; Capítulo 7 - Your company's product and service policies need tightening; Capítulo 8 - Your company's brand-building and communication skills are weak. Topical name Marketing
Marketing - Gestão CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 KOT 7532 Available 7532
Total holds: 0

Resumo: Este livro mostra-nos a forma como os comerciantes se devem moldar para tornar o seu negócio eficiente. Esta obra é um guia que demonstra que podemos ter retorno do investimento que fazemos no marketing para a nossa organização.

Índice: Capítulo 1 - Your company is not sufficiently market focused and customer driven; Capítulo 2 - Your company does not fully understand its target customers; Capítulo 3 - Your company needs to better define and monitor its competitors; Capítulo 4 - Your company has not properly managed its relationships with its stakeholders; Capítulo 5 - Your company is not good at finding new opportunities; Capítulo 6 - Your company's marketing planning process is deficient; Capítulo 7 - Your company's product and service policies need tightening; Capítulo 8 - Your company's brand-building and communication skills are weak.

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