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Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin

Main Author Mullin, Roddy Publication London : Kogan Page, 2002 Description XII, 180 p Series Marketing in action ISBN 0749436778 Abstract Resumo: This practical "how to" guide aims to give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan. Direct Marketing includes areas such as direct mail, telemarketing, leaflets and interactive TV
 Índice: 1 - What is direct marketing?; 2 - When to use direct marketing; 3 - How to decide wich direct marketing activities to use; 4 - Direct mail: 5 - E-mail an text messaging, the internet and web sites; 6 - Direct response advertising (TV, magazines and radio) and inserts; 7 - Catalogues; 8 - Piggy back mailing; 9 - Door-to-door delivery; 10 - Leaflets and handouts; 11 - Mail order; 12 - Call centres and telemarketing; 13 - Field marketing Topical name Marketing direto CDU 658.84
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Item type Current location Call number Status Date due Barcode Item holds
Book IPAM Porto
658.84 MUL 3398 Available 3398
Total holds: 0

Resumo: This practical "how to" guide aims to give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan. Direct Marketing includes areas such as direct mail, telemarketing, leaflets and interactive TV

Índice: 1 - What is direct marketing?; 2 - When to use direct marketing; 3 - How to decide wich direct marketing activities to use; 4 - Direct mail: 5 - E-mail an text messaging, the internet and web sites; 6 - Direct response advertising (TV, magazines and radio) and inserts; 7 - Catalogues; 8 - Piggy back mailing; 9 - Door-to-door delivery; 10 - Leaflets and handouts; 11 - Mail order; 12 - Call centres and telemarketing; 13 - Field marketing

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