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Mercator : teoria e prática do marketing / Jacques Lendrevie...[et.al.]

Coauthor Lendrevie, Jacques
Lindon, Denis
Dionísio, Pedro
Rodrigues, Vicente Edition 2.ª ed. Publication Lisboa : Dom Quixote, 1992 Description 516 p. Series Gestão & inovação Ciências de gestão ISBN 9722010212 Topical name Marketing
Marketing - Gestão
Marketing - Plano
Marketing estratégico CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 LEN Available IA8722
Book Biblioteca IPAM Porto
658.8 MER 920 Depósito 920
Book Biblioteca IPAM Porto
658.8 MER 3933 Available 3933
Total holds: 0

Tít. orig.: Mercator, Théorie et pratique du marketing

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