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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill

Main Author Saunders, Mark Coauthor Lewis, Philip
Thornhill, Adrian Edition 6th ed. Publication Harlow : Pearson, 2012 Description XXXI, 696 p. ISBN 9780273750758 Abstract Índice: 1 - Business and management research, reflective diaries and the purpose of this book; 2 - Formulating and clarifying the research topic; 3 - Critically reviewing the literature; 4 - Understanding research philosophies and approaches; 5 - Formulating the research design; 6 - Negotiating access and research ethics; 7 - Selecting samples; 8 - Using secondary data; 9 - Collecting primary data through observation; 10 - Collecting primary data using semi-structured, in-depth and group interviews; 11 - Collecting primary data using questionnaires; 12 - Analysing quantitative data; 13 - Analysing qualitative data; 14 - Writing and presenting your project report.
 Resumo: A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader. Topical name Sociologia
Investigação - Métodos
Metodologia científica CDU 303.01/.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
303.01/.8 SAU 10601 Available 10601
Total holds: 0

Índice: 1 - Business and management research, reflective diaries and the purpose of this book; 2 - Formulating and clarifying the research topic; 3 - Critically reviewing the literature; 4 - Understanding research philosophies and approaches; 5 - Formulating the research design; 6 - Negotiating access and research ethics; 7 - Selecting samples; 8 - Using secondary data; 9 - Collecting primary data through observation; 10 - Collecting primary data using semi-structured, in-depth and group interviews; 11 - Collecting primary data using questionnaires; 12 - Analysing quantitative data; 13 - Analysing qualitative data; 14 - Writing and presenting your project report.

Resumo: A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.

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