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Reputation marketing : building and sustaining your organizayion´s greatest asset / Joe Marconi

Main Author Marconi, Joe Publication Chicago : McGraw-Hill, 2001 Description 236 p. ISBN 0658014293 Abstract Índice: Chapter one- Who do you think you are? - understanding reputation marketing; Chapter two- Attitudes and awareness- the role of research in building your reputation; Chapter three- A long and distinguished history... or not; Chapter four- Looking the part- dressing for sucess, for failure, or just to be noticed; Chapter five- putting your reputation on the line- on line; Chapter six- Damage control- changing a "Bad reputation"; Chapter seven- The halo effect and borrowed interest; Chapter eight- The reputation marketing casebook; Chapter nine- a crash course in reputation marketing.
 Resumo: Tactics, tips, strategies that every employee in an organization can use to enhance its reputation. Topical name publicidade - propaganda CDU 659.3:658
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
659.3:658 MAR 7041 Available 7041
Total holds: 0

Índice: Chapter one- Who do you think you are? - understanding reputation marketing; Chapter two- Attitudes and awareness- the role of research in building your reputation; Chapter three- A long and distinguished history... or not; Chapter four- Looking the part- dressing for sucess, for failure, or just to be noticed; Chapter five- putting your reputation on the line- on line; Chapter six- Damage control- changing a "Bad reputation"; Chapter seven- The halo effect and borrowed interest; Chapter eight- The reputation marketing casebook; Chapter nine- a crash course in reputation marketing.

Resumo: Tactics, tips, strategies that every employee in an organization can use to enhance its reputation.

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