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Marketing management : analysis, planning, implementation and control / Philip Kotler

Main Author Kotler, Philip, 1931- Edition 6th ed. Publication New Jersey : Prentice Hall, 1988 Description XXI, 776 p. Series The Prentice-Hall series in marketing ISBN 0-13-556267-8 Abstract This book focuses on the major decisions that marketing executives and top management face in theirs efforts to harmonize the objectivesand resouces of the organization with the needs and opportunities in the marketplace.
 Índice: Part I: Understanding marketing management; Part II: Analyzing marketing opportunities; Part III: Researching and selecting target markets; Part IV: Designing marketing strategies; Part V: Planning marketing programs; Part VI: Organizing, implementing, and controlling marketing effort. Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 KOT 2793 Available 2793
Total holds: 0

This book focuses on the major decisions that marketing executives and top management face in theirs efforts to harmonize the objectivesand resouces of the organization with the needs and opportunities in the marketplace.

Índice: Part I: Understanding marketing management; Part II: Analyzing marketing opportunities; Part III: Researching and selecting target markets; Part IV: Designing marketing strategies; Part V: Planning marketing programs; Part VI: Organizing, implementing, and controlling marketing effort.

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