Normal view MARC view ISBD view

Cases in marketing management / Luiz Moutinho

Main Author Moutinho, Luiz Edition 2nd ed. Publication Wokingham : Addison-Wesley, 1995 Description 390 p. ISBN 0201627442 Topical name Marketing
Marketing - Gestão
Estudo de casos
CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 MOU 6657 Available 6657
Book Biblioteca IPAM Porto
658.8 MOU 6656 Available 6656
Total holds: 0

Contents

1. Marketing policy and strategy
2. Managing the marketing mix

There are no comments for this item.

Log in to your account to post a comment.