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Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, Fiona Davies

Main Author Moutinho, Luiz Coauthor Goode, Mark
Davies, Fiona Publication Chichester : John Wiley & Sons, cop. 1998 Description x, 331 p. ISBN 0471964301 Topical name Sociologia
Métodos quantitativos
Metodologia científica CDU 303.017.8
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Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca IADE-UE
519.2:658.8 MOU Available IA14630
Book Biblioteca Universidade Europeia (QBN)
519.2:658.8 MOU 8154 Depósito 8154
Book Biblioteca Universidade Europeia (QBN)
519.2:658.8 MOU 8151 Depósito 8151
Book Biblioteca Universidade Europeia (QBN)
303.01/.8 MOU Available 8152
Book Biblioteca IPAM Porto
303.01/.8 MOU 2195 Presencial/Restrito 2195
Book Biblioteca IPAM Porto
303.01/.8 MOU 6434 Depósito 6434
Book Biblioteca IPAM Porto
303.01/.8 MOU 6692 Depósito 634 6692
Total holds: 0

Contents

1. Data collection and sampling
2. Further statistical techniques
3. Demand analysis
4. Forecasting
5. Financial techniques
6. Budgeting and control
7. Decision techniques
8. Operations management
9. Future trends

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