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Marketing management : analysis, planning, and control / Philip Kotler

Main Author Kotler, Philip, 1931- Edition 5th ed Publication New Jersey : Prentice Hall, 1984 Description 794 p. ; 24 cm ISBN 0135579279 Topical name Marketing
Publicidade
Marketing - Gestão
Gestão de empresas
Marketing estratégico
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
R69 658.8 MAR Depósito IA2715
Total holds: 0

Existe 2ª ed. brasileira

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