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Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan

Secondary Author Kerin, Roger A.
O'Regan, Rob, 1961- Corporate Author (Secondary) American Marketing Association Publication Chicago : American Marketing Association, 2008 Description 196 p. ; 23 cm ISBN 0877573301 Topical name Marketing mix
Estudo de casos
Decisão - Tomada
Marketing - Gestão
Planeamento estratégico CDU 658.8

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