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Market-based management : strategies for growing customer value and profitability / Roger J. Best

Main Author Best, Roger J. Edition 5th ed Publication New Jersey : Pearson Prentice Hall, cop. 2009 Description 545 p. ; 23 cm ISBN 9780138133962
0-13-813396-4
Topical name Marketing - Gestão
Planeamento estratégico
Mercado - Estudo
Marketing estratégico
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8[E] BES Available IA9245
Total holds: 0

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