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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades

Main Author Kotler, Philip, 1931- Coauthor Keller, Kevin Lane, 1956- Secondary Author Fernandes, Brasil Ramos
Freire, Cláudia
Rosenberg, Mónica Edition 12ª ed Publication São Paulo : Prentice Hall, 2007 Description 750 p. ; 28 cm ISBN 8576050013 Topical name Marketing
Publicidade
Marketing - Gestão
Gestão de empresas
Marketing estratégico CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 KOT(C) Available IA9674
Total holds: 0

Tít. orig.: Marketing management

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